Lessons from talking to young entrepreneurs

Content marketing is a great way to expand the reach of your business.

People have problems that they are looking for answers to. If you produce the type of content that answers those questions, consistently, then content marketing can be a great way to attract new clients. In this case, these young entrepreneurs, from half way around the world, had found a video of mine and had decided to reach out to me. That is the magic of a global economy and using content marketing to build a brand.

These young entrepreneurs had not done enough research.

Like a lot of entrepreneurs, even experienced ones, they had an idea they were excited about and they were anxious to get started. That is the kind of enthusiasm that I love to see. But, that is also the kind of thing that leads to mistakes.

  • what do they do well?
  • what don’t they do well?

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